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The 72nd edition of EICMA, the world exhibition of motorcycling, took place in the fair of Milano Rho from 6th to 9th November.
This event has celebrated its first century this year: the idea of showing motor scooter and motorcycles started in Milan just 3 months after the beginning of first world wa r. The project and the exhibition area called “100 years towards the future” helped us to sink into the past and to admire the evolution and the innovation that bikes and motorcycles had even during difficult years. Since then Italy has been at the first place in Europe in the motorcycling sector, elevating made in Italy also at world level.
This year the green feature of electric vehicles has been playing a key role in many stands of the fair: bicycles and scooter continue to be a real trend.
The show has been also an important meeting point for B2B: thanks to the platform “Match Marketing” many companies have been able to compete, to create new incentives, to develop their sales network and to enlarge their business.
Visiting EICMA 2014 Seri-Art took the chance to meet old and new customers in order to increase the partnership and to get new business.